DUBAI, Broadcasting News Corporation : Dubai CommerCity, the first-of-its-kind free zone specialising in digital commerce, part of the Dubai Integrated Economic Zones Authority (DIEZ), wednesday unveiled a new corporate identity aligned with its new strategic direction, which pivots on transforming its operations and services to digital commerce. This comes in line with the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, to consolidate Dubai’s status as the capital of digital commerce. H.H. Sheikh Ahmed bin Saeed Al Maktoum, Chairman of DIEZ, said, “The strategic transformation we are witnessing today in Dubai CommerCity’s shift towards digital commerce comes in line with the strategic economic directives and plans of Dubai and the UAE. It will result in a new phase of leadership, sustainability and growth based on knowledge, innovation and future technological applications. It will enhance the competitiveness of the UAE and consolidate its leading position as a global centre for the most prosperous digital economy.” “Our swift response and ability to adopt proactive solutions in the industry demonstrates Dubai CommerCity’s exceptional capabilities in terms of its integration with local and global digital economy systems, human resources, and advanced technologies. With these key assets, the free zone provides exceptional solutions that contribute to attracting fast-growing business sectors to Dubai. “The emirate plays a leading role in shaping and building the future. It has established its position as an innovation hub and a driver for business development, expansion and integration in the global supply chain using future technology. This supports achieving the objectives of the Digital Economy Strategy through enhancing the digital economy’s contribution to the UAE’s GDP for at least the next ten years,” he added. Dubai CommerCity acknowledged its partners – Telecommunications and Digital Government Regulatory Authority (TDRA), Dubai Digital Authority, and Emirates NBD – who supported its strategic transformation by developing the free zone’s digital infrastructure and system for digital commerce. The free zone seeks to strengthen its efforts to increase Dubai’s contribution to the country’s digital economy, which amounts to 4.3 percent of the UAE’s GDP. The free zone also aims to enhance the contribution of Dubai, and the UAE, to the global digital economy, which is expected to reach US$800 billion by 2030. As part of a partnership, TDRA will provide the free zone with various initiatives, platforms, and digital tools to enhance its operations. Dubai CommerCity has also collaborated with Dubai Digital Authority to develop a comprehensive infrastructure of information technology, data, digital transformation, and cybersecurity within the free zone, making it one of the most advanced, modern, and efficient services. In addition, Dubai CommerCity’s strategic partnership with Emirates NBD aims to provide the free zone’s customers with an integrated portfolio of banking services based on the latest advanced digital platforms and applications, to enhance their operations and support them in growing and expanding their presence in the region. Dubai CommerCity has been built over an area of 2.1 million square feet at a cost of AED3.2 billion to provide support to new and existing digital commerce companies in the Middle East, North Africa, and South Asia. NEWS COLLECTED FROM EMIRATES NEWS AGENCY – WAM.